Doing a new post or page properly

Also called a pillar page

The idea here is to…

This summary list is how I wrote it out in the very beginning of the case study and things might differ slightly as I wend along doing the page.

1. Find a keyword that should get rankings if done right.
2. Is very related to the buyer traffic that you need.
3. Has the potential to rank in the top 5 on YouTube and or on Google.
4. Could perhaps go viral.
5. Fits with an infographic.
6. Research it properly.
7. Create the content – images, text and video.
8. Publish it.
9. Share links socially.
10. Ping all shared links.

HI, as usual, I have done a text explanation of what you need to do, but have then put it all into videos so that you can hear more details on what I did along the way.

WARNING

In the videos I do not follow my step-by-step written version to a T.

I highly suggest that you watch the videos with a notepad, so that you can make your own notes and then not need to go back at any point to watch an entire video again.

Then, in the interests of getting this published as fast as possible (it was taking me a long time to get done) I decided to publish it to a point, and then do part two. Part two would be the sharing, linking, pinging and getting backlinking side. This part might take me a week or two to accomplish, so I decided to publish it in bits. There is a very high chance that when you are reading this that all the videos are done and are below this on this page.

Go see!

OH. Important. ALL the guestimated times are just that – a pure guess, and you should not take them to heart, nor set it up as a test to your skills. I myself went way over and way under my estimates when I actually did the work.

Step One. (Max 30 minutes)

Keyword Research.

I used Google Search with two chrome plugins.

Keywords-Everywhere and Surfer.

See my video to see some of the keywords I found.

Do not stress about this step. But you do have to do it right. I also suggest that you use the Golden Keyword Method to find sone great long-tailed keywords. (I hope to finish a training video on the golden keyword method soon – and will also have a link on the resources page sending you to the page of the guy who does this properly)

Step Two. (Max 30 minutes)

YouTube Research

I used Software – Tuberank Jeet PRO 4. (see the resources page)

But you can just eyeball it.

See the video for details

Step Three. (Max 120 minutes)

My keyword

My keyword is – “what causes fibromyalgia flare ups” with a monthly search volume of 590.

Research the keyword properly.

What I am looking for here are facts that I can rely on in my infographic, my article and my video.

I open the top 10 sites and read them and make notes.

I plan to use my information to make the infographic the core of this post.

(also because in the future I could use the same infographic for outreach for links)

So, I am essentially going to try to find 10 fibromyalgia flare-up causes that show up on most pages I do my research on.

Step Four. (Max 60 minutes)

Create the infographic first.

Then make a video about the infographic.

(if the keyword is competitive, then set the video as a livestream – use OBS studio – there will be a video about this in part two))

If you already know your subject and did your research right, you should be able to record a video easily.

If you are not sure how, go see the training on tht. But you could use screencastomatic, or OBS Studio, or Camtasia and need not just wing it like I do, but you could put it all into a powerpoint presentation and record that.

Then write the post as a draft.

Step Five. (Max 60 minutes)

Publish the post without the video.

You are doing this in this manner because you want to have the URL of your page on the description of your video when you publish it on Youtube.

Make sure that you do proper on-page SEO and some internal linking – plus you should have calls-to-action all over the page, so you can make some money – right?

Take that link and add it to the video description on Youtube. See how I did it all on the video training.

Publish the video properly (from the info I got from the software earlier)

Add the video to the post.

Update the post.

PS here – you should have created a half-decent IFTTT system already that would therefore add to the social sharing of your post.

At this point in creating this case study I realised that I had not yet done my own social media set up correctly.

I did have a few done, and some of those were not too well done either.

So, I went off and created the social media course in the middle of this course 🙂

Step six. (Max 30 minutes)

Record the URL’s you shared

Start a spreadsheet with the post and video URLs that you created. Perhaps get the variations of the YouTube URLs too.

Share the post and the video separately on all your own social media places.

Add images to the share if necessary (twitter, Instagram and Pinterest)

Get the shared URLs from each share and add them to the spreadsheet.

Step Seven (Max 30 minutes)

Google Stacking

If you do Google stacking, add the information to a google doc and make it public.

RSS Feeds

If you do RSS feeds, add all the URL’s to your RSS feed software and share that.

Step Eight (Max 30 minutes)

Indexing all your links

Take all your URL’s.

And I mean ALL of them.

And add and share them individually on Pingler and Pingomatic.

If you use a paid service – add them there too.

If you think it warrants it do the following too.

Pay for sharing of all of them on Socialadr

Pay to share the VIDEO URLs via Fiverr.

Pay to have the videos added to web 2.0 properties.

PS – IF your post or niche is visual, like an ecommerce product would be, then I also suggest that you take another 2 hours here creating up to 50 image variations to share and post on Pinterest and Instagram.

Step Nine (Max 90 minutes)

Extra Things To Try

You are more or less finished at this point.

At least for a normal post.

Backlinks

Outreach – But at this point you could do some outreach to start a collection of peer-contacts and influencers, and get backlinks.

Try to get the infographic shared on at least 10 places.

Maybe 5 websites, 5 Facebook influencers, 5 Instagram influencers.

Obviously they must link to your page. Use a normal URL for linking purposes.

IF you get more than a few shares then you could link to your post or page using the actual keyword. Be careful here. Get at least 10 normal URL links before you try one keyword link.

Do not link to your page with the same keyword combination twice.

The internal linking from extra posts to your page on your own site would be more than enough to show Google what your keyword is.

Google is not stupid. (most of the time)

Step Ten (Max 30 minutes)

Press Release

If you feel that the keyword and page is important enough, or that the competition is hectic, then do a Press release. Re-do a press release after a month too, if necessary.

Step Eleven (Max 60 minutes)

Live stream

Set up a YouTube live stream, use OBS studio.

The idea here would be to use the Livestream video as a separate video and post that would go along with that video to boost your original page.

IE it will be a new BUT RELATED page. Like in a silo structure. This can be done for as many “sub” pages and videos as you deem necessary to rank your original page and video.

If you original page is very competitive, you might need to go to this level.

Step Twelve. (Max 30 minutes)

Re-share it all after a week.

But in truth at this point all you really need to do is wait, and do more of the same style of posts.

If and when you get to 100 of them (no, I am not joking) your business will be rock solid.

Time taken?

I estimate that 9 hours for all this should be enough.

But in my opinion, if you are not getting distracted and are doing these steps on a regular basis, then you are probably going to be able to do all this in about 6 hours’ work.

I know it sounds like a lot – but if you do things properly, then in my example here I can expect around 250 extra visitors a month to my site.

Let me say that I try to do 6 hours a day for 16 days in a month, and know that some will bring more traffic and some less, some will rank higher and other lower.

So (how long is a piece of string?) 16 pages a month. @200 visitors each that are keyword and niche related. 3200 TARGETED visitors extra every month.

6 months’ time will bring you 10 000 very targeted visitors forever to your site.

At that point you could cut back to only 24 hours work a month on your site (IE 4 pages using the above method)

Remember that in my example above I could be getting 350 x 16 pages and that would be double my estimates I mention here.

Costs – You can do almost all of it yourself.

But some of the steps I suggested above would cost money.

1 – keywords -$1.

2 – Tube rank software – I forget how much it was, but it was a one-time payment – $60?

7 – RSS software – I also forget how much I paid for that. One-time payment –  $30?

8 – I pay for indexing – $3 a month

8 – Socialadr would be (perhaps) $20

8 – A fiverr share x 2 @$5 each = $10

10 – Press release – $100

If you are interested to get copies of the software that I use please go to the resources page.

In my case I already own the software, and would not do a press release.

So my costs would be…

About $35.

But without the Socialadr and Fiverr, this whole project would not cost me anymore than I already pay for each month.

Case Study a Pillar Post done right Video 1 – Introduction